Narco Comix Presents El Peso Hero

A comics news article

The story of Hector Rodriguez‘s comicbook, El Peso Hero continues, and he is looking to raise enough money to print the first three issues — over 90 pages of amazing art. According to Rodriguez, El Peso Hero is heavily influenced by the modern day challenges people from both sides of the U.S-Mexican border currently face. The main story is centered on El Peso Hero — a rogue hero who is standing up against Mexico’s cartels, corrupt officials and human traffickers. Needless to say, the results of these clashes are often quite destructive and very deadly.

El Peso Hero is rather ambitious project for Rodriguez as he is not only writing, penciling, and coloring the interiors and creating all the art, he will also personally be taking care of every aspect of the project. He has designed the budget and rewards to be things that he can handle himself. He stressed that he won’t have to do anything he has never done before. “I have self-published, created printing and shipping budgets, shipped endlessly, designed and printed books and t-shirts. I have learned from my mistakes and the mistakes of others and have planned accordingly.”

El Peso Hero is published by Narco Comix is an independent comicbook publisher that is based in Dallas, TX which was founded by artist-creator “NeoHec.” The company’s first publication was El Peso Hero #1 which premiered and sold out in 24 hours at Houston’s Comicpalooza 2012 comicbook show. Ever since it premiered, the comicbook has sold out at every convention at which Narco Comix has exhibited. Currently they only plan on selling the printed director’s cut of El Peso Hero #1 at conventions. However, we’ve been told that there is also a digital version on sale through El Mercado since September 2012.

The funding for the production and printing costs of El Peso Hero #1 were done completely by Rodriguez himself. “It nearly broke the bank, between printing costs, shipping costs,” he said.  In the end, the biggest obstacle is printing.” Rodriguez stated that printing in small quantities dramatically increases the cost per book, which in turn is reflected in the cost that he is forced to pass along to readers. Therefore, he feels that if he can successfully fund this current Kickstarter, he will be able to afford to print the second and third issues of El Peso Hero in much larger quantities which will actually save money in the long run, and again, passing that savings on to his readership.

The prices reflected in the rewards sections are for printing a quantity of 300 books — which is not huge but helps bring the cost down dramatically. Rodriguez also points out that the issues will run 30+ pages. If successful, this Kickstarter will fund all production, and post-production costs (printing, shipping and shipping materials).


Robert J. Sodaro has been reviewing comicbooks for some 30 years. During that time, his reviews and articles have appeared in numerous print publications, as well as on the web. Subscribe to receive regular comicbook articles and reviews.

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