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Wildstorm Unveils New Branding

Posted: Wednesday, May 5, 2004
Posted By: Shawn Patty

Starting with the EX MACHINA promotional items, projects from WildStorm Productions will feature a new set of branding marks. The three redesigned brands - to be displayed on covers, advertising, posters, the WildStorm website and elsewhere - encompass series set in the WildStorm Universe, creator-driven projects, and licensed and other properties.

The brands will appear on all WildStorm projects and include the following:

*WILDSTORM UNIVERSE: for projects set in the same universe, such as SLEEPER, THE AUTHORITY, SLEEPER SEASON 2, PLANETARY and others.
*WILDSTORM SIGNATURE SERIES: for creator-driven projects such as ASTRO CITY, ARROWSMITH and EX MACHINA that are not part of the WildStorm Universe.
*WILDSTORM: for licensed properties such as THUNDERCATS and others.

"It just made more and more sense in recent years to consolidate what we publish into a more manageable number of imprints," says Jim Lee, WildStorm Editorial Director. "The idea is to push the WildStorm name and imprint to the forefront so that there is a clear call-out to kickass books. Now we can focus our efforts more than ever on WildStorm and America's Best Comics."

"We're refocusing the public's attention on WildStorm as a core brand," says Richard Bruning, DC's Senior VP -Creative Director. "By putting the WildStorm name on all their projects, whether they're creator-driven, licensed, or part of the WildStorm Universe, it makes it easier for readers to find the books that share that WildStorm style of energy and excitement."

The brands also will appear on all WildStorm marketing materials, including posters, house and trade ads, and WildStorm issues of HORIZON.

The initial titles bearing the WildStorm Universe brand include:

*SLEEPER SEASON 2 #1
*STORMWATCH: TEAM ACHILLES #23
*THE AUTHORITY #13
*WILDCATS VERSION 3.0 #22
*THE AUTHORITY: MORE KEV #1
*SLEEPER VOLUME 2: ALL FALSE MOVES TP
*PLANETARY VOLUME 3: LEAVING THE TWENTIETH CENTURY HC

The initial titles bearing the WildStorm Signature Series brand include:

*EX MACHINA #1
*ARROWSMITH: SO SMART IN THEIR FINE UNIFORMS TP

The initial titles bearing the WildStorm brand include:

*THUNDERCATS: ENEMY'S PRIDE #1


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