The House Cuts Collected Edition Prices As Much As $3.00!
As The House continues to experiment with new characters, creators, imprints and formats, the gang in the Bullpen is also examining entire publishing lines, including our recently overhauled trade paperback program. In an effort to deliver more bang for readers' bucks, Marvel is cutting prices from two to three dollars on all new volumes -- as determined by their individual page counts -- starting with collections that will reach stores in July 2002!
Why cut the prices? And why now? "The simple truth is that we responded to feedback from retailers and fans," explained Marvel President and COO Bill Jemas. Likewise, Editor In Chief Joe Quesada gave this short but sweet reason: "I was looking at the tpb prices and thought to myself, 'Man, these are expensive.' Retailers and readers told us the same thing -- so we cut the prices."
'Nuff Said! Bill Rosemann Marketing Communications Manager Marvel Comics
