Research, Research, Research: Market Section Update

A column article by: Ace Masters

Hello All,

The last column and this one have taken a small break from the Business Aspect (Research, Research, Research columns) focus of the Burning Mind, with the last column briefly covering the Borders Chapter 11 bankruptcy.

You may have noticed that the column has been weekly during the last month. I did this in order to get the column caught up and back on track after getting behind in February.

The column will resume its normal bi-weekly schedule starting with the March 30th column.

By the time the March 30th column hits the site, the next two months’ worth of columns will be written, keeping the Burning Mind ahead of schedule.

While working on the columns to get caught up and ahead of the game, I have once again decided to update the order of the up coming Market columns slightly and change things around. I am doing this because I believe it streamlines things and make more sense.

The Market section update was this:

3. The Market
         A. Newsstand
         B. The Direct Market
                   1. Marvel and DC
                   2. The Indie Comic Book Industry
                   3. The True Indie Comic Book Industry
                   4. Small Press Comics
         C. Distribution
                   1. Diamond Comics Distributors
                   2. Other Print Distributors
                   3. Online Comic Distributors (Print Comics, Not Web Comics)
         E. Sales
                   1. Marvel and DC
                   2. Big Indies
                   3. Everyone Else

The New Market section is now this:

3. The Market
         A. Newsstand
         B. The Direct Market
                   1. Marvel and DC
                   2. The Indie Comic Book Industry
         C. The True Indie Comic Book Industry/Small Press Comics
         D. Distribution
                   1. Conventions
                   2. Diamond Comics Distributors
                   3. Diamond Books
         4. Other Print Distributors
         5. Online Comic Distributors (Print Comics, Not Web Comics)
         E. Sales
                   1. Marvel and DC
                   2. The Big 5 Indies
                   3. Other Indie Companies
                   4. The True Indie Comic Book Industry/Small Press Comics

I have already covered The Market, Newsstand/Mass Market, The Direct Market, Marvel and DC and the Indie Comic Book Industry. In the next column I will cover C. The True Indie Comic Book Industry/Small Press Comics.

The reason for combining The True Indie Comic Book Industry and Small Press Comics into one column is that in many regards they are one and the same. The reason I have taken them out of the Direct Market is because not all these titles make it to the Direct Market. Many are sold through other avenues (such as conventions).

With that said, starting with the next column I will cover The True Indie Comic Book Industry/Small Press Comics Market.

Later,

Ace.


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